Netflix Locks a Man Inside a House-Shaped Billboard 30 Feet Over Los Angeles to Promote Sci-Fi Horror Film
Netflix has put up an unusual promotional billboard in Los Angeles for its new sci-fi horror thriller 'The Last House,' and it goes beyond a standard advertisement. According to Bloody Disgusting, the streaming service has literally placed a man inside a house structure built into the billboard, which sits approximately 30 feet above street level. The stunt is designed to generate buzz around the film, which is now available to stream on Netflix. 'The Last House' is directed by Louis Leterrier, known for his work on 'The Dark Crystal: Age of Resistance.' The source describes the campaign as a clever marketing move, though specific details about how long the man will remain inside the structure, who he is, or what conditions he is living under are not included in the available material. What is clear is that Netflix is leaning into the film's themes in a very literal, physical way by confining a real person to a billboard house above one of the country's busiest cities. The film itself is categorized as a sci-fi horror thriller, though plot details are not provided in the source snippet.
Jason's TakeI saw the movie and liked it, up till the last half hour. But I have to respect the creativity here. Someone is sitting inside a fake house on a billboard thirty feet in the air over Los Angeles, and that's genuinely a wild thing to agree to.